The founders were confident that once the customers used Mamaearth products, the word-of-mouth publicity would work wonders for the company. The annual revenue of Honasa Consumer Ltd. varies between 5.0M and 25M. Mamaearth products can be found in stores. Office Address 4th Floor BLM Tower Plot, 63, Sector 44 Rd, Gurugram, Haryana 122003 Mail us info@mamaearth.in Contact now +91 89015 55444 The couple had made it their mission to make safe, chemical-free products available to all babies in India. It is the largest digital-first beauty and personal care company in India in terms of revenue from operations for the Financial Year 2022. Business Description: Honasa caters to the needs of millennial consumers through innovative products, evolved propositions, digital marketing channels, and e-commerce fulfilment. Mamaearth is an online retailer that specializes in organic products that are best for babies, their mothers, grandparents, and others. Even in this target group, there is a segment that wants natural skincare products that Mamaearth targets and then there is a segment that prefers science-backed clinical products. It also owns various brands like The Derma Co, Ayuga, Aqualogica. 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The product range now comprises more than 140 natural and toxin-free products that are used by over 1.5 million Indian consumers. The company then onboarded Shilpa Shetty as its angel influencer, thereby ushering in an influencer mom. Through an innovative product line, Mamaearth has tried to solve a common Indian parenting problem. We Believe Beauty Is In Doing Good Mamaearth - Name and Logo To connect with Honasa Consumer Ltd. employee register on SignalHire. As the CMO of Honasa Consumer, she will be responsible for, Honasa has emerged as the fastest growing D2C brand and being a digital first brand, it is critical to constantly innovate and stay ahead of others in this excessivelydynamic digital ecosystem. Looking at the scale of Mamaearth and the success of The Derma Co., we are confident that we have the expertise to build brands with a millennial connect, Varun Alagh, Co-founder and CEO, Honasa Consumer Private Limited had said when the company attained unicorn status. Conditions, User We have a portfolio of six BPC brands with differentiated value propositions and as of September 30, 2022, our flagship brand, Mamaearth, has emerged as the fastest growing BPC brand in India to reach an annual revenue of Rs 10 billion (in the preceding 12 months) within six years of launch, added Moneycontrol. Indias Great Mid-size Workplaces, Indias Best Companies to Work For (Top 100) 2023, INDIAS BEST WORKPLACES IN HEALTH & WELLNESS 2023, INDIAS BEST WORKPLACES BUILDING A CULTURE OF INNOVATION BY ALL, INDIAS BEST WORKPLACES IN MANUFACTURING 2023, INDIAS BEST EMPLOYERS AMONG NATION-BUILDERS, INDIAS BEST WORKPLACES IN PHARMACEUTICAL, HEALTHCARE, AND BIOTECH, INDIAS BEST WORKPLACE IN DIVERSITY, EQUITY, AND INCLUSION, INDIAS BEST WORKPLACES IN IT & IT-BPM, Employee Mamaearth - Awards The Mamaearth company is an Indian unicorn brand and is based out of Gurugram, Haryana. ADD TO CART. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. Honasa Consumer Pvt Ltd | 28,138 followers on LinkedIn. The combined size of the IPO could range between Rs 2,400 crore and Rs 3,000 crore, though the exact quantum at the time of listing would depend on final valuations The plan is to launch the deal in March next year but that timeline is subject to market conditions said the report quoting sources. [3], In September 2017, the company raised a second round of funding of $1 million led by Fireside Ventures and other individual investors. It is headquartered in Gurugram, India. 09H2 COSMETICS, ME FOREST GREEN LONG STAY KAJAL ELEMENT SIZE 0.35G BATCH NO01L2 BRAND MAMAEARTH KAJAL COSMETICS. For breaking news and live news updates, like us on Facebook or follow us on Twitter and Instagram. What factors do you attribute to this growth? To enhance thequality of products in the baby care segment, Ms. Rishu Gandh, Vanity Wagon Platform to buy Natural and Organic Beauty Products, The love for organic beauty and personal care products[/ras-luxury-oils-essential-oils-success-story/] is increasing in India. THE DERMA CO. HYALURONIC SUNSCREEN STICK 20G, MICRO-TIP SALICYLIC ACID PATCHES HYDROCOLLOID ACNE PATCH WITH 0.5% SALICYLIC ACID 24 DOTS-2 SHEET-12MMX12 DOTSX2SHEET, MAMAEARTH CHARCOAL BLACK LONG STAY KAJAL CHARCOAL BLACK BATCH NO. What are Honasa Consumer Pvt Ltd's export products ? ADD TO CART. They cannot be abusive or personal. Ltd. (HCPL), the parent company of Mamaearth, and The Derma Co., and the fastest-growing House of Brands for personal care, appointed Ms. Anuja Mishra as Chief Marketing Officer. Property Usage Policy, External Security When Varun and Ghazal were expecting their first child (the couple was in India at the time), they realized that the baby care products they came across contained harmful toxins and safer alternatives weren't available. 2016 Specialties Consumer Products, FMCG, Digital First, and Young Parents Locations 4th Floor BLM Tower Plot No 63 Sector 44 Gurgaon, Haryana 122003, IN Get directions Employees at Honasa. Get the latest insights directly to your inbox! It was founded in 2016 by Varun Alagh and Ghazal Alagh. Honasa Consumer Pvt Ltd made 7,186 export shipments, it's top 3 export markets are Singapore, United Arab Emirates and United States and Top 3 Export product categories are : HSN Code 33049990 : other, HSN Code 33051090 : other and HSN Code 33049910 : face creams. Let's grow your business together Lorem ipsum dolor sit amet, consectetur adipiscing elit. We believe that there are certain corporate strengths that we have created in the process of building Mamaearth. Mamaearth - Startup Story | How was Mamaearth Started? Further, our other brands like The Derma Co and Aqualogica have also been able to set a narrative that, apart from Mamaearth, we will also be able to build new businesses which will drive growth for us in the longer term. As of May 2022, it is valued at $1.2 billion company. These Wholesale Dropshippers Rule Indian Market! In her new capacity, Ms. Mishra will oversee the marketing strategy for Honasa Consumer group . Mamaearth formulates products that are then produced by contract manufacturers under a license from the Mamaearth brand. New Company Alerts Directors of Honasa Consumer Limited are Ishaan Mittal, Namita Gupta, Varun Alagh, Vivek Gambhir, Subramaniam Somasundaram, Ghazal Alagh, . 246.05. Announced! When it comes to the cosmetic industry, consumers are always concerned about the process that is followed while manufacturing the products. Does your target audience also grow with the house of brands strategy? Startups who run the show, StartupTalky will let the world know! Mamaearth might be going for an IPO in the next 12-15 months, reported sources close to the company. The company acquired BBlunt, a hair color brand owned by Godrej consumers on February 14, 2022, for around Rs 134 crore. and their eventual sales along with the sale of products displayed at traditional offline stores. Our target customers are evolving digital millennials Indians in the age group of 18-35 years. Policy, Privacy Company's authorized capital stands at Rs 1.0 lakhs and has 100.0% paid-up capital which is Rs 1.0 lakhs. Honasa Consumer Ltd on December 29 filed draft papers for an IPO to the market regulator SEBI. . accelerating the brands awareness and growth, Cheil India Appoints Neeraj Bassi as Chief Growth Officer, IAMAIs TravelTech Committee Announces New Leadership, Prachi Bali to Head Saatchi & Saatchi Propagate India, Real Estate Developers Converge at CNBC Awaaz Awards & Conclave, WIONs Billion Dollar Idea Season 2: Inspiring Success Stories of Business Leaders, IndiGo becomes inaugural operator on Delhi Airports fourth runway, Shyam Chhabria appointed CEO of Jjust Group, joins forces with Jackky Bhagnani for music empire, ZEE5 Partners with The Good Community for Exclusive Meet and Greet with Huma Qureshi and Renu Dalal. In the beginning of 2022, Honasa Consumer Private Ltd was catering its products to over 1000 Indian cities and it had become a billion-dollar personal care House of Brands in just five years. Tech Query: How far can South Indian Bank share price rise? However, the majority stakes of the company are with Varun Alagh, who holds 38.72% of Mamaearth's stakes. Its shampoo is sulfate-free and does not harm the user. As per draft red herring prospectus, the fresh issue of Honasa Consumer Private Limited, is up to Rs 400 crore and the OFS component by a clutch of external investors and individual shareholders is up to 46,819,635 equity shares, said Moneycontrol in its report. On the other hand, the cosmetics industry is dominated by organized players like Johnson & Johnson, Kimberly Clark, Procter & Gamble, and Unilever, which also act as rivals to Mamaearth. The . The Varun and Ghazal Alagh-led brand also turned profitable in FY22, thereby Mamaearth posted a profit of INR 19.8 Cr in FY22 as against a loss of INR 1,332 Cr in FY21. Ghazal has completed her BCA in Information Technology student from Panjab University. If you have the means, we have the medium! Funding increased noticeable in Q3 2021 by 32.0M compared to the previous Q1 2020. Will the geographical expansion be a driving factor for these acquisitions? Speaking on her role, Ms. Anuja Mishra said, I am absolutely thrilled and honoured to join Honasa Consumer in its exciting journey of becoming a powerful house of brands. Ltd. (HCPL), the parent company of Mamaearth has become the first unicorn of 2022 and the latest entrant to the coveted club after it closed a $52 million funding round led by . It also has a range of skin and hair care products around popular natural ingredients such as onion, Ubtan, tea tree, vitamin C, argan, coco, and charcoal.
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